We have an interconnected, tried-and-true approach to what we do, regardless of project, from bars and retail stores to restaurants and supermarkets - with design and interior architecture always hand in hand.
Here’s a glimpse of how it’s done:
It begins with your vision and the message you want to deliver to your customers on all levels. It’s this vision that sets the tone of a given project from the very beginning. This may include collating input from you as well as from your most trusted decision-makers.
ELEMENTS OF BOTH BRAND AND TARGET MARKET
Your input leads to our intimate understanding of what both the brand and your market stand for. Our goal is to propel the brand forward, combining your resources and ours into creating a design that appeals to the market for the ultimate customer experience.
BRAND AND CULTURAL RESEARCH
Once we grasp the brand’s culture, we start collecting images that shape the visual perspective of the brand itself. Akin to crafting a “mood board”, we aggregate all these visuals to get a “feel” for the brand so we can give it its unique ambiance.
CRAFTING YOUR STORY
We develop material palettes, typographical elements, images, and illustrations that help transform your image and tell your stories that convey the message you want your customers to receive.
ASSEMBLING THE PUZZLE
With all the pieces of the puzzle that is the new store we envision, we put them together. This includes all departments, including any newly-created ones, in a holistic, all-encompassing approach with various options on the direction the project will take.
MAKING THE CHOICE
Once you’re happy and commit to a direction you want to go, we make a floor plan with 2-D and 3-D software that begins to define the vision more clearly. Graphics and decor become more refined, with store messaging that is tailored to the community and market.
TIE IT ALL TOGETHER TO BRING THE VISION TO LIFE
The Collective goes to work to bring all aspects of design and architecture to life by fabricating everything from displays and furniture to colors and carpentry, all with the goal of ensuring that the identity of the project is represented in the final product.